What is Copywriting?

In its most basic form, copywriting is the art of writing content that sells a product or a service. It appears almost everywhere, especially in content marketing. You’ve read copywriting before, even if you don’t realize it! (See specific examples below.)


Why Copywriting Help?

Copywriting is a unique form of writing with its own nuances. Unlike formal writing, copywriting often breaks traditional grammar rules. In addition, copywriters use techniques that are designed to persuade. Persuading isn’t easy, and neither is copywriting.

Copywriters understand how to use copywriting techniques to their fullest extent. As a result, these writers offer a unique perspective on your product/service. Copywriting is a valuable investment for any business, since you use copy (written advertising content) for almost everything.

Examples of Copywriting in Action:
  • Emails
  • Newsletters
  • Social media (Facebook, Pinterest, Instagram, Twitter) posts
  • Website pages
  • Advertisements
  • Text for graphics
  • Blog posts
  • Promotional blurbs
  • Affiliate swipe copy
  • Case studies
  • Product descriptions